CHLA - Imagine Magazine
Imagine Magazine has been the signature publication of CHLA for years. It has been an annual report, a collection of patient stories, a year in review, a showcase of our docs and nurses and a vehicle for donations. Although it's purpose and audience has evolved over the years, it's core has remained the same - the kids. Each edition highlights the courage, strength and tenacity of just of a few of the hundreds of thousands of kids treated every year.
After the successful rebranding in 2010, it was time redesign our signature publication as well. A new, unique and colorful design helped segment the stories in visually digestible bites. But just like the kids we treat, in 2015, it was time for the brand to grow up a little. A more sophisticated, magazine-like design utilized a striking cover photograph to immediately engage potential viewers. We also decided to do a digital version that would be housed on our website. Those can be found at:
AWARDS: PRSA Prism Award, HPRMA Award, Communicator Award, MarCom Award