CHLA Galas 2012–2016
Every 2 years, Children's Hospital Los Angeles holds a gala fundraiser. The night features a lavish setting designed around a new theme each year. A gourmet menu with wine pairings precedes an A-list musical performance for a hospital leadership and celebrity packed audience. Headliner performances by 5 for Fighting, Seal and Katy Perry have help ensure that the event sells out early and often.
Each year the Creative Services team is tasked with upping our game with creative solutions to designing and producing a save the date card, invitation and all the supporting "sales" and promotion materials. Themes have included "Dream For Kids", "Enchanted Forest", "Carnival Blanco" and "Once Upon A Time".
I personally illustrated all the pieces for the Enchanted Forest theme which drew critical acclaim and helped the event sell out solely based on the Save the Date card which was sent out months before the actual invite.
I worked with a talented group of designers and our video team on the Carnival Blanco and the Once Upon A Time themed galas to create intricate, beautiful designs that also helped sell out the event before the invitations were even mailed.
Each gala raises over $3.5M in support of CHLA.