JIM DEEKEN

The Mark Hopkins - SF

After a multi-million dollar renovation, the Mark Hopkins Hotel had reclaimed its status as a San Francisco landmark. Now all we had to do was get the word out. We were hired to develop a city-wide campaign that showcased this beautiful property and all the enhancements and upgrades. A complete redesign of all their sales materials, along with print ads, taxi-tops, bus kings and direct mailings rounded out the campaign. The Mark Hopkins saw a 22% lift in bookings over the next 12 months.