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Colorforms
Who didn't love Colorforms as a kid?! Everyone did! The playful, colorful and imaginative little pieces of vinyl that would stick to just about anything! University Games approached us to design an entire line of Colorforms games, sets, and interactive kits to be showcased in their catalogue (that I also designed). I worked with a photographer and production team to create these eye catching, striking package designs. I capitalized on strong brand standards to build out a uniform packaging system that commanded attention on the shelves of a busy toy store. U.G. saw an increase of 17% in sales the year that this new line was redesigned and rolled out.
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