JIM DEEKEN

When a kid is sick or injured, all they want to do is go back to being a kid again - being silly, running or playing their favorite games or sports. This notion inspired me to create the Play Hard campaign to promote the services of our Orthopaedic department. I had some unique real estate within the Arcadia Mall to promote the department and had a little fun with it. Kids climbing up the pillars as if on a rock wall. Or a giant slide that wrapped around and around a column were just a few of the spots branded with CHLA messaging.