Pellegrini Family Vineyards
Pellegrini Family Vineyards approached us to reinvent their signature Olivet Lane label and brand. They wanted to raise the profile and break into a higher price point category as some of their competitors had done.
A classic yet elegant typeface with varying thick and thins, coupled with a simple olive branch illustration adorned in gold foil helped take this to icon brand level. Sales and wine club membership materials were designed to help promote the line. A series of Grandma Pellegrini's recipes were designed as cards. Each recipe was selected to accompany each wine shipment and complimented the wines therein. Sales increased dramatically over the next 5 years and paved the way for the winery to add new varietals and expand their portfolio.