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CH-465 Americana _Grove_Kiosks_r11-1
CH-465 Americana _Grove_Kiosks_r11-4
Live L.A., Give L.A. 2014
The Live L.A., Give L.A. campaign was created in 2014 as a call for Angelenos to give locally. It started by giving locals various reasons of why they do or should give. "I give because they heal more kids in L.A." "I give because it's my local children's hospital." - were a few of the examples. I used black and white photography to help distinguish the campaign from others in the market.
The campaign consisted of TV, radio, billboards, mall installations, print and digital. Jamie Lee Curtis agreed to be the voice of CHLA for TV and radio. The first year of the campaign raised over $1.6M.
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