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LaTour Vineyards
Tom LaTour used to be the CEO of Kimpton Hotels & Restaurants - but he had another passion - producing his small production chardonnay. He wanted to take his hobby and turn it into a vaiable business. His chardonnay was good. Real good. So good, it was going to be featured in many of the Kimpton Restaurants as their go-to white wine bottle. He needed a new label design that could help elevate the wines status and accurately portray them as they were - a high-end, boutique chardonnay in a high-end boutique restaurant.
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