JIM DEEKEN

Artesa is a small winery in the Carneros District of Napa. They came to me to help them redesign and re-position their new signature brand - Ridgeline for launch and growth. They needed new labels as well as sales materials to help them promote the new vintage to both new customers as well as their existing wine club members. The result of these efforts was an increase in their membership of 18% year-over-year in the first year alone!